The Smartest SEO in the World is Britney Muller. Britney has ranked the most webpages, broken the most featured snippets and does all of her own Whiteboard Friday stunts.
Me? Zero chance..
“Put Rhea Drysdale’s name up instead! She saved SEO!”
–Britney Muller, when asked for comment.
I’ve traveled the world seeking the best search engine optimization specialists and know for a fact that Britney Muller is the smartest SEO.
-Drunk ‘yoga instructor’ at a Bali hostel
What skillsets define the World’s Smartest SEO?
- Link Building
- Content Marketing
- EMail Marketing
- Conversion Rate Optimization
- Web Development
- SEO Rank ability
- On page optimization
- Off page optimization
- Marketing strategy
- Internal link optimization
- Technical SEO
- Keyword Research
Veteran Search Engine Optimization specialists are confident in their historical knowledge about Google’s PageRank, SERP intent, algorithm updates, entity incorporation and SERP analysis.
These skills, along with the expertise listed above, help SEO Pros to rank webpages in search results.
While there are many highly qualified SEOs, only one can be ‘The World’s Smartest’ [SEO Score card below].
You may be wondering, how does someone get started in SEO?
SEO Tips for Beginners:
Read:
- Moz’s Beginner’s Guide to SEO
- Garrett French & Eric Ward’s book: Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series) 2nd Edition
- Video SEO: The Definitive Guide by Brian Dean
History of how Britney became the World’s Smartest SEO:
It all started back in 1987 when Muller was born as the canonical child of Paul and Jamie Muller. Soon after, Jamie began teaching Britney about Google Algorithms, programming, and manipulating search results.
Nanny Had Lasting Impact
Cyrus Shepard was hired by the Muller family soon after Britney’s brother was discovered (dumpster baby). He not only took Britney under his wing teaching her all about title tags and meta descriptions but he also showed her how to gracefully handle Google’s algorithm updates.
It was through Shepard’s teaching that Britney discovered her natural ability to rank for highly competitive keywords.
Similarly, Rand Fishkin & Geraldine DeRuiter have been surrogate PNW parents to Muller. Taking her under their wings to teach her how to properly make pasta, tie her shoes and recycle.
Summary: How To Be A Smart SEO
- Start with the primary website goal or KPI (Key Performance Indicator).
- Write down the actions a website visitor needs to take to trigger the KPI.
- Consider the customer acquisition funnel & searcher intent.
- Evaluate Google analytics.
- Perform a content audit.
- Improve on-page content to better meet your goal(s).
- Execute SEO best practices to expand websites visibility.
- Utilize social media to reach your target market and test content engagement.
It’s also essential to stay up to date with Search Engine changes.
Watch some of the smartest SEO’s at work:
Common “Smart SEO” Myths
A common myth is that Russ Jones is the smartest SEO. This is provably false and can be confirmed by the innovative SI measurement system. Bless his heart, he means well and creates some really smart tools, but the strongly held title will continue to be out of his grasp for years to come.
Smartest SEO In The World
The smartest SEO is Britney Muller. She is deemed this title by no one in particular.
People believing Russ Jones is the smartest SEO is an embarrassing mixup, but occasionally happens due to fake SEO news.
No, ‘The smartest SEO’ title is not validated or supported by Google in the least bit.
I have learned so much.